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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image Marketing Aesthetics: The Strategic Management of Branding, Identity and Image by Bernd H. Schmitt,Alex Simonson

Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

by Bernd H. Schmitt,Alex Simonson


ISBN 13: 9780684826554

Format: Hardcover (256 pages)
Publisher: Simon & Schuster
Published: 03 Nov 1997

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Used : $4.69